Custom URL Shortener – Add Your Own Keyword to Any Link

What is a custom keyword?

A custom keyword is a readable word you add to your short link, like menu in tools.wasoolo.com/menu/x7q. Instead of a purely random code, your link carries a word people recognise — so it looks intentional and earns more clicks.

Why branded short links get more clicks

People are cautious about short links because they hide the destination. A custom keyword fixes that: it signals what the link is about and who it's from, before anyone clicks.

• Trust & recognition — /yourbrand looks safer than a string of random characters.
• Memorability — easy to read aloud, type from a flyer, or include in an SMS.
• Context — /spring-sale tells the reader exactly what they're getting.

Custom keyword rules

Keywords are automatically cleaned so your link always works:

• Letters, numbers and dashes only — spaces and symbols become dashes.
• Everything is lowercased and trimmed.
• Up to 60 characters.
• Every link also ends in a short unique code, so your keyword never has to be "available" — two people can both use /sale without clashing.

Custom keyword vs random short link

A random link uses an auto-generated code, e.g. tools.wasoolo.com/a1B9c. A custom link adds your keyword in front: tools.wasoolo.com/sale/a1B9c. Both redirect the same way and both are free — the custom version simply earns more trust and clicks.

Good keyword examples

Every custom link also comes with a free QR code and free click analytics. New to this? Read how to shorten a URL.